Our Story

Based in the beautiful Mount Maunganui, New Zealand, Vitality Organics has been operating since 2015.  We are proudly New Zealand owned and operated.  Each day the Vitality team can be found slinging delicious plant-based food through our ever growing locations of shake shacks. Here we have a delicious range of organic smoothies, coffee and food. In addition to our shake shacks, our range of superfoods and plant-based proteins can be found in all Vitality Organic locations and good retailers throughout NZ.

Our team at Vitality Organics are a group of likeminded individuals who want to improve the health and wellbeing of New Zealanders. We all are passionate about our environment and community. Come down for a chat and some of the best organic food and coffee in town.

Our Story

Based in the beautiful Mount Maunganui, New Zealand, Vitality Organics has been operating since 2015.  We are proudly New Zealand owned and operated.  Each day the Vitality team can be found slinging delicious plant-based food through our ever growing locations of shake shacks. Here we have a delicious range of organic smoothies, coffee and food. In addition to our shake shacks, our range of superfoods and plant-based proteins can be found in all Vitality Organic locations and good retailers throughout NZ.

Our team at Vitality Organics are a group of likeminded individuals who want to improve the health and wellbeing of New Zealanders. We all are passionate about our environment and community. Come down for a chat and some of the best organic food and coffee in town.

What we stand for

Our ethos is simple. We believe in bringing you high quality organic products, which are both good for you, and good for our earth. We aim to inspire and empower people of all ages to experience greater health, happiness and vitality through the power of nutritious plant-based foods that taste amazing. The factors that we base every decision we make around are:

The Environment

All decisions we make are based on the best way we can live in harmony with our planet. If it’s not kind to our environment, then it’s not for us.  We only use organic ingredients in anything we do, and reduce waste in any way possible, using compostable and recyclable materials wherever we can.

Our Community

We are working hard to create a community of likeminded people that want the best for our planet. When it comes to our ingredients, we only source sustainable ingredients from both New Zealand and around the world. We are working hard to ensure all our growers and suppliers have the best in mind for their people and planet.

Health and Wellbeing

We source high quality product that has been proven to be great for people’s health. We specialise in providing natural organic ingredients with no additives or preservatives. Anything we stock is of the highest quality and will improve your Vitality!

We believe in conscious collaboration with likeminded individuals and businesses that are passionate about making this country a world leader in organic change. For too long has the health industry not paid attention to food, and the food industry not paid attention to health. Vitality Organics is keen to address this topic, and change the way the average Kiwi eats!

We believe in conscious collaboration with likeminded individuals and businesses that are passionate about making this country a world leader in organic change. For too long has the health industry not paid attention to food, and the food industry not paid attention to health. Vitality Organics is keen to address this topic, and change the way the average Kiwi eats!

Why Organic

Firstly, let’s start off with what the term ‘organic’ means. Organic refers to the way agricultural products are grown and processed. Organic means working with nature, not against it. It means no manufactured herbicides, artificial fertilizers, no antibiotics and no genetically modified organisms used. In New Zealand alone 3000 tons of pesticides (insecticides, herbicides and fungicides) are used every year. Over half of these are known to cause birth defects and cancer, yet we are convinced that food can be exposed to these poisons without absorbing them. Buying organic is the best way to encourage growers to farm organically and stop the spread of poison in the land, the water supply and our food.

Opting for organic foods is an effectual choice for personal and planetary health.