Why Organic?

Firstly, let’s start off with what the term ‘organic’ means. Organic refers to the way agricultural products are grown and processed. Organic means working with nature, not against it. It means no manufactured herbicides, artificial fertilizers, no antibiotics and no genetically modified organisms used. In New Zealand alone 3000 tons of pesticides (insecticides, herbicides and fungicides) are used every year. Over half of these are known to cause birth defects and cancer, yet we are convinced that food can be exposed to these poisons without absorbing them. Buying organic is the best way to encourage growers to farm organically and stop the spread of poison in the land, the water supply and our food. Opting for organic foods is an effectual choice for personal and planetary health.


At Vitality Organics our ethos is simple. We believe in bringing you high quality organic products, which are both good for you, and good for our earth.  We live and breathe organic products, everything from our coffee, superfoods and smoothies are all organic. We encourage each and every one of you to search out your local organic suppliers. We find a great place to start is your local Farmers market, which have some amazing local produce. Check out Rachel in the video below who is at an organic farm in the Bay of Plenty that Vitality Organics works closely with to incorporate into our menu.

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